Amazon + marketplace audit
Listing depth, A+ content, brand store, search-share, review velocity, ad efficiency, fulfillment posture, and category placement reviewed against category leaders.
Home
Layer 01 of 04
Digital Shelf.
Can customers find, trust, and buy the product online?
The digital shelf is where most CPG buyers start a purchase decision - even when they end up buying in store. Listings, content, reviews, ads, and conversion math all live here. Win it and the rest of the growth system has more leverage; lose it and physical placement struggles to compensate.
What we do
The work, broken out.
Listing rebuilds + content
Titles, bullets, descriptions, A+ modules, brand store layout, comparison tables, and lifestyle imagery rebuilt with conversion-first copy and category-correct keyword coverage.
Product page CRO
On your DTC site and on every marketplace surface. Hero crops, value-prop hierarchy, social proof placement, add-to-cart friction, mobile-first review.
Retail media + paid setup
Sponsored Products, Sponsored Brands, DSP where it makes sense. Bid strategy mapped to margin headroom, not vanity ROAS.
Review velocity strategy
Vine, follow-up automation, compliant solicitation, UGC sourcing. Review count and recency drive ranking more than copy at most price points.
Marketplace expansion sequencing
Which marketplace next, in what order, with what catalog scope. Walmart, Target+, TikTok Shop, vertical retailers, international.
What you get
- Digital Shelf Readiness scorecard - quantified gaps with priority order
- Rebuilt listings + A+ content + brand store ready for upload
- Conversion test plan with measured baselines and target lifts
- Retail media campaigns structured for measurable contribution margin
- Review velocity workflow that survives Amazon ToS scrutiny
- Monthly performance review tying spend back to sell-through
Common pitfalls
- Treating Amazon like a website - it is a search-and-conversion engine first
- Copy-pasting DTC listings to marketplaces without category-tuned content
- Skipping A+ content because it feels optional - it materially shifts conversion
- Scaling ad spend before listing conversion is benchmarked
- No review velocity plan - rank decay is faster than most brands realize
Where this fits
One layer of four. They only work together.
Digital Shelf is one of four growth layers. The Shelfer system connects all of them so the work in one layer reinforces the others.
Not sure if this is your constraint?
Start with a Shelf Readiness Review. We'll diagnose where you're actually constrained across all four layers and recommend the right sequence.