Digital shelf vs physical shelf - what most CPG brands get wrong
Why winning online doesn't automatically translate to retail, and vice versa.
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Plain-English CPG.
Short, opinionated pieces for founders trying to figure out what to do next. No fluff. No agency speak.
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Sell-in vs sell-through, and why one of them is a lie
Celebrating retail placement is dangerous. Here's what actually matters.
When you actually need working capital, and when you don't
Financing can save a great brand or sink a struggling one. The difference is sequencing.
Amazon, TikTok Shop, or retail - which comes first?
A framework for choosing your first growth channel based on margin, inventory, and proof.
Affiliate marketing for health and wellness CPG brands
Why claims discipline is the difference between a profitable program and a regulatory mess.