Affiliate program build
Network setup (Impact, ShareASale, native), commission structure, claims controls, content guidelines, attribution windows, partner-tier rules - all written down.
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Layer 03 of 04
Demand Engine.
Can the right partners drive profitable, measurable sales?
Partner-driven demand only works if the program is built like an operating system, not a one-off campaign. That means claims controls, compliant content, measurable attribution, and partner rosters tuned to category, not influencer count. Without that discipline, demand spend turns into brand spend in disguise.
What we do
The work, broken out.
Creator + influencer sourcing
Sourced against category fit and audience match, not follower count. Performance tiers, exclusivity windows, contract templates.
Social commerce setup
TikTok Shop, Instagram Shop, YouTube Shopping, where the buyer journey actually lives. Catalog sync, inventory check, claims-safe creative.
UGC + content engine
Sourced UGC pipeline, briefing templates, rights management, redistribution rights. Content reused across paid, organic, and retail media.
Retail activation campaigns
Demand programs tied to retail windows. New-item launches, reset support, category trial campaigns - measured against scan lift, not vanity engagement.
Attribution + reporting
Source-of-truth attribution across affiliate, paid social, organic, and retail. Coalition mix-modeling where the partner stack justifies it.
What you get
- Affiliate program structured for measurable contribution margin
- Partner roster ranked by category fit, not follower vanity
- Content briefs + claims library that survives legal and platform review
- Attribution stack with documented windows, dedup rules, and source-of-truth dashboards
- Campaign-by-campaign reporting tying spend to incremental scan or velocity
- Creator contracts + exclusivity rules so partners stay aligned
Common pitfalls
- Paying for content with no measurement - if you cannot prove lift, it is a brand expense
- Affiliate fraud and coupon-stack abuse with no rule enforcement
- No claims controls - regulated-category brands get warning letters fast
- Cheap creators that drive impressions but not purchase intent
- No exclusivity or category-overlap rules, so partner reach cannibalizes itself
Where this fits
One layer of four. They only work together.
Demand Engine is one of four growth layers. The Shelfer system connects all of them so the work in one layer reinforces the others.
Not sure if this is your constraint?
Start with a Shelf Readiness Review. We'll diagnose where you're actually constrained across all four layers and recommend the right sequence.